Savvy Shoppers Don't Care About Black Friday: How Reselling Is Changing Buying

Entering the biggest buying season of the year, retailers are once again desperately trying to get registers to ring with door busters, deep discounts, and BOGOs. Buyers have traditionally viewed sale price at the actual moment of purchase as the one and only chance to define an item’s value. However, savvy shoppers are learning they can extract value from home inventory long after the original point of purchase by considering resale possibilities upfront because of online resale markets. Thou...